Tumblr touts itself as a place where people are free to express themselves however they see fit. Whether you’re reblogging your favorite cat videos or gawking over the latest pasty faced British actor all over BBC, it is often said that Facebook is for what’s on your mind, but Tumblr is for what’s in your heart. For those of us who use Tumblr to talk about our personal lives, lives that often include daily encounters with racism, Tumblr has become a sort of sanctuary where we can speak out against the trials of having a black body in a white supremacist society. We’re not the only ones who do it. People who are gay, lesbian, transsexual, transgender, disabled, undocumented, poor, fat, and every marginalization under the sun flock to the microblogging website to talk about their oppression, so much so that social justice is one of the most recognizable spectrums of Tumblr.
So why then does Tumblr staff allow some of their most dedicated users to be bullied, harassed, and threatened?
Rape threats. Violent death threats. Racial slurs. It’s all just become a part of the experience of using Tumblr, particularly for people of color, and especially for women of color and queer people of color. I’ve encountered users who have received relentless violent messages for days on end.
“I hope you get raped, you monkey nigger.”
“Stop talking, cause no one cares about niggers anyway.”
“You’re just mad that you’ll never be as good as a white person. You’ll get it when I rape your mother, coon.”
Of course people who think and speak like this exist, but what’s worse than the messages is Tumblr support staff’s flippant reaction to the abuse. If someone messaged you violent threats on Facebook, the user would be removed. With all the media attention on cyber bullying, the world’s largest social networking site is smart enough not to take the risk. Tumblr, however, has a different approach. When users are reported for violent threats, Tumblr staff simply tells the victim of the abuse to turn off the messaging function, block the user, and ignore the abuse, seemingly unaware that a blocked user can still view the blogs of people who have blocked them, and they usually just create new accounts to continue the harassment. Tumblr refuses to remove most of these blogs and cites freedom of speech as their reasoning.

Tumblr support staff poses for a group photo.
It looks like everyone on Tumblr’s support staff failed basic Civics and Economics, so let me tell you how freedom of speech works. Your freedoms end where mine begin. You may have the right to blog all you want about Neo-Nazism and Culturalism, but the moment you enter someone else’s space and threaten them, you have violated their freedom. Tumblr explicitly places the rights of white supremacists, Neo-Nazis, and violent racists over the rights of black and brown people who’ve committed no other crime than talking about their daily lives.
To add the cherry to the bullshit sundae, Tumblr has been known to go as far as blaming the victims for their abuse. I once sent an email to Tumblr support about a user who had basically made his entire blog a dedication to adding racist commentary to everything I said. Tumblr’s response: “It sounds like you’re both to blame here.” There are dozens if not hundreds of users who can give similar accounts of Tumblr staff’s mismanagement of abuse complaints by blaming the victim for the problem. Yeah, that makes a lot of sense. I had the nerve to talk about racism, so a white person has every right to call me a nigger. Right. Okay. Cool story. It’s gotten to the point where most recent death threats aren’t even reported because users are not confident that Tumblr staff will help them.
This isn’t the treatment everyone gets though. When Laci Green, an inexplicably popular Youtuber, first came to Tumblr, she faced immediate criticism due to some Islamaphobic and cissexist comments she’d made in the past. A few overactive trolls hurled death threats in her direction. She, however, received the full cooperation of Tumblr staff and even the local police authorities. When a story about a Jewish man assuming a black woman was a prostitute began burning up everyone’s dashboards, people requested the story be removed from Tumblr so as to not cause judgement against the Jewish community. Not only did Tumblr remove the original post, they began deleting the post from people’s blogs once it was re-posted. Anyone have a guess as to why those complaints were responded to aggressively? Could it have been because those victims were white? Survey says…
They were white. The message is clear here: if you’re black or brown on Tumblr and want to receive messages, you have to endure abuse.
Awhile back, Tumblr’s head honcho David Karp posed a question on his blog: is it okay to say the N-word (spoiler alert: no)? This question angered the black population on Tumblr. White people may not have realized exactly why, but in the face of the racial abuse we receive everyday, in the face of the death threats that go ignored by Karp’s staff, it is mindbogglingly insensitive that David Karp would ask if it’s okay to use a racial slur when he already knows the answer. On Tumblr at least, racial slurs are A-OK.
This isn’t a bitter complaint. This is an unfortunate warning. In society, people only care about tragedies when they’re committed against white bodies. It’s queer people of color who receive the most physical abuse for their sexuality, but there was no movement against bullying until it started happening to white people. Columbine wasn’t the first school shooting and Aurora isn’t the first theater shooting. It’s just the first time it’s happened in the suburbs instead of in the hood. Tumblr’s poor response to harassment, abuse, cyber bullying, and death threats is going to end up getting someone killed some day. What saddens me most is that I know in my heart of hearts that the first victims will be people of color, and Tumblr still won’t care, not until they can see the effects on people who look like them.

superhyugayoshichan
July 30, 2012
This is great article that hits the nail right on the head. I remember, I had an event known as “The Mass Mail In” that was supposed to change all of that. On July 1-7, people would screencap all harassment and bigotry and send it in to Tumblr support. I ended up reporting three people. Out of those three, only one got taken down.
I guess the reason why TMMI was so disheartening was because there was a huge influx of racism and blackface on the site, as well as the death of Michael Laney that week. Frank Ocean’s coming out was able to soften the blow, but it was a rough week, that event. Ultimately, it wore me out; and I’ve lost a lot of confidence in Tumblr Support. I now leave it up to my favorite anti-racism sites, such as http://reverseracism.tumblr.com/ and http://pocharassed.tumblr.com/ to catalouge all events of racism.
This is just my two cents. I’ll just leave it here.
Deaf Muslim Punx
July 30, 2012
Great post. What can we do? I have a very active Tumblr and anytime I turn on the messaging feature, I am awashed with racist messages from trolls. It is so tiring and I’m fucking sick of it. I want to leave Tumblr, but at the same time I enjoy socializing with other POC on Tumblr and I don’t want to lose my connection with the POC community online.
Mouse
July 30, 2012
Great Job Dion, this is all so true.
No one cares until it starts happening to white people, and that freedom of speech excuse is a cop-out at best.
We should be able to feel protected on the site, to be able to feel that if someone threatens us we will be safe.
Or that if we send a report we’ll at least get some kind of response.
Miriam
July 31, 2012
Great post. I never knew this was going on, but I guess that comes with being white. I’m glad to have read about it.
heathersbee
August 8, 2012
I never noticed this type of abuse on tumblr, which I only avidly used for less than six months. It hardly surprises me though, based on the other instances of cruelty that I would see on a daily basis. Tumblr’s option to “ask anonymously” is the perfect opportunity for a bully to strike because they’re hidden not only behind their computer, but by another layer of secrecy as well. When there is no name attachedl tumblr users didn’t seem to have a problem with blatantly telling other users to “kill themselves,” or call them ugly and useless.
I’m glad that people have taken measures to end this online harassment, because it is cyber-bullying. Thank you for writing this post and gathering more attention.
morna
August 10, 2012
“When users are reported for violent threats, Tumblr staff simply tells the victim of the abuse to turn off the messaging function, block the user, and ignore the abuse, seemingly unaware that a blocked user can still view the blogs of people who have blocked them, and they usually just create new accounts to continue the harassment.” – wouldn’t they create a new account if Tumblr would delete theirs? Tbh, I agree: just block the people and report death threats only if you take them seriously. There’s no way for Tumblr to go after every troll.
All in all, I don’t know enough about this thing to actually say something clever. Obviously, if indeed there is a difference based purely on skin color or ethnicity, Tumblr is to blame. IF that is indeed the case. I mean, I’m sure Laci Green got support, then again, I’m pretty sure Obama or 50 Cent would also get the support. That sounds more like a public opinion kind of thing, not a racial one. The story of the Jewish man I don’t know anything about (you made me curious though), so I can’t say anything about that.
Just one more thing… I’ll start a campaign against using the “n-word” as soon as people stop calling women hoes, bitches etc. And no, that’s not different, it’s exactly the same.
Dion Beary
August 10, 2012
Yes, we should all stop calling women misogynistic slurs. It is damaging. However, it’s completely insensitive for your to compare racial slurs (particularly the n-word) to misogynistic slurs. The n-word was used to dehumanize black people to the point that people would believe it was okay to enslave and murder us. Nigger is not an adjective. It’s a noun. We were not human. We were niggers, and it was okay to kill niggers. “Hoe” and “bitch” are not used in the same way, nor do they have the same connotation, although they are used to justify violent crimes against women. Please don’t try and equate two completely different oppressions. I don’t use those words and I call out anyone who does, but you can’t fight misogyny with racism.
-Dion